I think the argument that this article is trying to make that both the Magic Quadrant and the Petal diagram are prone to misuse and manipulation.

But there are simple solutions to this:

  1. In the Magic Quadrant ensure that you are categorizing the competition according to relevant criteria.
  2. For the Petal diagram, instead of listing down features, mention customer use-cases or jobs-to-be-done.

Product Manager | Ex-entrepreneur | ISB grad | Former football writer

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Kavir Kaycee

Product Manager | Ex-entrepreneur | ISB grad | Former football writer